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There is a time and a place for clichГ©s. They exist because they explain exactly what we want to say in easy-to-understand terms. But some people find them very annoying, and you need to use them with care. See our page on What is a ClichГ©? for more information.
At one time or another, most of us need to write a job application.
Get rid of most adverbs and use stronger verb choices instead. When you do, ran swiftly becomes darted and cried pitifully becomes wailed. Remember what Stephen King said: “I believe the road to hell is paved with adverbs.”
Sometimes a second pair of eyes can prove helpful. Just remember the mnemonic, TWYWALTR—in creative circles, it means Take What You Want And Leave The Rest. Give all the advice you receive your full consideration, but make your own choices in the end.
I’ve always been a storyteller. I come from a storytelling-Caribbean family. We drink rum and tell fantabulous tales but that was sometimes missing from my writing because I didn’t understand that other people got my humor. In those 32-pages, I let it all hang out and people laughed with me.
I have republished bits and pieces of said content with minor adjustments on various platforms including Medium.
The Copywriter Underground
A copywriting blog by the freelance writer Tom Chandler.
A Guide to Writing Well “This guide was mainly distilled from On Writing Well by William Zinsser and The Elements of Style by Strunk and White. Other sources are listed in the bibliography. My memory being stubborn and lazy, I compiled this so I could easily refresh myself on writing well. I hope it will also be helpful to others.”